Located in the north central part of Mie Prefecture, Iga is surrounded by mountains and is rich in nature. Once known as the Iga Province, it is a region with a deep history, having served as an important transportation hub connecting the capital Nara, Kyoto, and Ise from the Asuka period. Iga is also the area of the sources of the Yodo and Kizu Rivers, and has been famous as a rice-growing area since ancient times owing to its clear waters and the nutritiously rich soil of the Kobiwako layers.

Not only the food ingredients themselves, but the traditional craft work of Iga ware also contributes to enriching the food culture. Iga ware is focused on food-related pottery. Cookware including earthen pots, and tableware such as bowls and dishes are of course featured, but the small sake cups are also popular. Iga stimulates all five senses; not only the palate.