Sake Culture in Kaga

There are three sake breweries in the city of Kaga, and the head brewer of each is Kaga-born. While elsewhere head brewers are usually recruited from the Master Brewers Union, breweries in Kaga have stuck with local talent and so have continued to refine distinctive local characteristics that are rooted in the past.
In March 2017, Kaga passed the Kampai Jorei, a “cheers ordinance” that advises the use of local sake for toasts. This encouragement to use local brews is intended to foster hometown affection, to give local sake greater presence, and to spur the development of related crafts and business.
For example, for the toasts, you could use elaborate and beautiful Kutani-yaki porcelain or Yamanaka Lacquerware, nationally and internationally coveted objects made by Kaga artisans. By drinking, from vessels crafted by artisans who have absorbed rich local traditions and techniques, hometown sake made by skilled local master brewers using ingredients from the rich natural environment of Kaga, you can more deeply enjoy the taste of Kaga.